Talkin' bout a Generation:
Have you ever noticed how different it is in working with or trying to communicate with Gen X or Gen Y?
Here are some tips on getting and keeping the attention of a demographic with a notoriously short attention span:
- Design invitation with little copy because “if there is too much to read, Gen X and Y are inclined to lose interest”. Funky invitations that use graffiti, for example, are more likely to entice than formal invitations.
- Use strong visuals and bright colors in décor to interest guests who grew up on video games.
- Encourage participation. Employees with a MySpace mentality prefer to act instead of observe.
- Recognize the diverse span of a generation. “Gen Xers who are on the tip of 38 and 39 and those 28 years of age are inclined to see things entirely differently.”
- Include a post-party activity for a demographic who likes to socialize.
- Pitch event concepts to Gen X and Yers with artwork, sketches and demonstrations. Favor bullet points over long, flowery proposals.
- Expect whatever you present to be Googled.
- Don’t use the phrases “Gen X” or “Gen Y” to that group. They’ll view it as contrived.
- Funky postcard style invitations instead of text-heavy ones catch the attention of young invites
- Event sketches are essential for pitching events to a generation raised on video games.
If you need help planning your next conference or meeting, call Denise in the Event Planning Office at 766-3362. I can help you with events on campus, off campus; in or outside of Laramie.
Denise Marquiss
Coordinator of Conferences & Marketing
Center for Conferences & Continuing Education
Outreach School
University of Wyoming
(307) 766-3362
marquiss@uwyo.edu
http://outreach.uwyo.edu/eventsplanning